Information Technology in sports involves the application of scientific methods which enable athletes to optimize their physical training and sports techniques in order to improve their overall athletic performance. IT plays a major role in creating sports applications using specialised, hi tech gadgets to facilitate enhanced athletic performance at all levels. The sporting areas where computer-aided technology is being applied include cricket bats and bowling machines, tennis rackets, pole vault, golf clubs, wrist bands, etc.

'Sports medicine' utilizes Software and remote IT technologies to monitor, analyse and improve athletic performance wherever the location of the athlete.

IT is also being applied in the rapidly growing field of 'sports nutrition' to balance the nutrition of sportsmen at each stage of development of their sports career.

The advent of modern sporting technologies can also bring about accuracy and ease in judging competitions thus increasing the spectator interest and excitement.